Real Estate Investors Association of Greater Cincinnati

As you can probably imagine, there’s a LOT that goes on in the background in running this big and growing community.

One of those things is an annual meeting where our team looks at big picture things like vision, mission, big projects for the year...all the things you probably do for your real estate business.

Years ago, we outlined a “Proven Process for Creating Successful Real Estate Entrepreneur” based on my decades of experience watching members join and then either meet their goals or not, and the first step of that process is, “We Meet You Where You Are”.

Over the years, that idea has guided a lot of the programs and decisions you’ve seen here, and it’s a philosophy we go back to over and over as the real estate market, and the economy, and world events, have evolved.

It’s a guiding principle here at REIAGC, and here’s why it’s so important to you:

1. You are at a unique level in your real estate knowledge and experience, and so we provide education, resources, and support for n
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Back when I first joined my REIA, there was an experienced investor named Ralph who always wore these buttons that said YAFTAX.  After perhaps 6 months, I finally worked up the courage to ask him what that meant, and he said, “sound it out”.

After a few tries, I got it: You have to ask.

His point was, don’t walk around being confused by my button. Ask me. Don’t walk around being confused by real estate. Ask someone.

So fast forward (mumble mumble) years to yesterday, when I had a really interesting conversation with a really new investor that FINALLY made clear to me the full meaning Ralph was trying to convey.

This new investor mentioned that at some of our 'deal' meetings, she'd listen in, write down any terms she didn't understand, and google them.

The example she gave was, "I didn't initially know what it meant when people said, 'I have a
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I was having a discussion this week with leaders of 12 real estate associations about why:

1. “Small investor sentiment” is way down right now. Surveys are showing that nearly half of small rental owners and rehabbers think that this is a bad time to acquire properties, find deals, invest etc.
   
   
2. But at the same time, REIAGC members are finding, buying, holding, and flipping deals that are PROFITABLE ones, even when viewed in the light of a possible downturn

When I’m hearing one thing but seeing another, I get curious. So I asked this mastermind of 30 or so very experienced, long-term investors what THEY thought the difference was. See if you agree.

Most small investors, like 99%+, have a single end-to-end strategy for ‘doing” real estate that looks like this:

1. Find deals “On MLS”
2. Finance them with conventional, DSCR, or Hard Money loans
3. (a) Rent them at market OR
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As you probably know, one of the big benefits of membership in REIAGC is your ability to post deals—wholesale, rental, or properties you don’t want anymore—on CincinnatiREIA.com, where they’re then sent to our nationwide list of over 4,700 potential buyers. 

Lots of members are taking advantage of this and selling deals (and filling rentals) using it, as you can see in your weekly inbox. 

But we’re also seeing lots of members who haven’t used it or who are using it in ways that aren’t as effective as they could be. So here are a few tips for increasing the effectiveness of your ads and staying within the law as we understand it so that this powerful tool works for you. 

• First, in order to post ads on our site, you MUST have your own “Pros” website, which comes free with your membership, already set up. 

If you log in to CincinnatiREIA.com with your password, you’ll see a tab at the top called “my account” and a dropdown that says “my website.” If you haven’t set up your site yet, you&
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For decades, I’ve heard Pete Fortunato going on and on about his “financial friends” and “allies” and how important they’ve been to his enormous success in the real estate business.

As a relatively new investor, my limiting thought was, “Great, Pete, you’re a million years old [he was probably 45 at the time] and you’ve been doing this forever, and you have rich friends who’ve ALSO been doing this forever, who know that you’re super-experienced and able to perform.

Also, you’ve helped them with YOUR money or deals, so they help you with yours.

What in the world has this got to do with me? I don’t have the track record or the relationships with people with money that you have, nor the money to help THEM with THEIR deals, so move on and tell me how to buy houses with no money!”

Because I Just. Didn’t. Get it.

I thought that a “financial friend” was something like an actual friend or family member, who might, I don’t know, give you a loan at 0% interest just to help you get your first deal—a sort of angel with a checkbook who’d do whatever it took to get you the money you needed.

Or that it was a person in a mental rolodex of people who had money—like private lenders, or hard money lenders—who could be ‘convinced’ to give it to you IF you qualified and IF yo
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I don’t know if ya’ll really understand what it’s like out there in the cold, hard real estate investing world.

Apparently, it’s lonely, nasty, and a cutthroat, and more than a little sad and desperate.

From everything I read on the various social media sites and groups, there are an awful lot of so-called real estate entrepreneurs who truly believe that the “pie” is only this big, and that everyone else is protecting their piece with barbed wire and brass knuckles, and that to carve out your piece, you have to beg for crumbs, or pay a fortune, or take away someone else’s piece by snaking their sellers or stealing their private lenders or bribing their tenants to call the building department on them so that they’ll be motivated to sell.

Seriously, I’ve heard all of that complained about, or bragged about, or recommended as a strategy.

Why it’s Hard to Learn Creative Finance (or Anything Else You’re Struggling With)

When a topic (say, real estate, or creative real estate), or anything else) is brand-new to you, it's easy to hear, read, watch, whatever it is you do, something that strikes you as true and valuable...

But because your brain doesn't have anything to relate it to, it seems to store it in a place that's not accessible when you want it.

It's like there's a set of organized files for some things (I know how to quilt, or play the guitar, or drive to the grocery store) that if something else comes in that can be related to those "(I'm learning how to make collages, oh, hey, it's similar to making quilts. Here's a ukulele, oh, it feels like a tiny guitar, but oh, hey, the tuning is different this way. I need to go to my friend's house, oh, it's go to the grocery store and then turn left, right, left") it's easy to process and remember.

If there's nothing in there that the brain can relate to what you just learned, the new info seems to go into a junk drawer--or get misfiled.

"They're talking about options on houses. Those sound awesome. Apparently, you need some cash, which I have, and a seller who doesn't really want to sell, whi
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