Real Estate Investors Association of Greater Cincinnati

What is the Holy Grail of Real Estate


         When I work with new investors, I find that most of them are looking to me to provide them the Holy Grail, the single source key for the mother lode.

          They ask, “What is the absolute best way to generate leads, or the best script to use. How can I go from broke to filthy rich in 30 days or less?

          What is the one secret that if I learn and apply it untold wealth will be mine?”

          They say, “I know it must be there because I see these guys on late night TV, I know because I’ve been to a seminar, I know because I bought this course....” 

          Living in Florida makes this even more entertaining because long before the Pilgrims landed on Plymouth Rock, a Spaniard named, Ponce de Leon, was roaming through the Florida swamps looking for the fountain of Youth. I visited it last year and even had a sip of this rather vile water, I honestly didn’t feel any younger and now a year later, my grey hair remains. Anyway, back to the story.

          Like Ponce de Leon, investors looking for the one and only secret to success are fooling themselves.

          There are many excellent techniques for buying, selling and holding properties; for dealing with lenders, contractors and tenants, but the fact is this, each technique is merely a tool. In many cases an extremely valuable tool that, if used correctly or in conjunction with other tools/techniques, will yield very profitable results. By using these tools over time, you can indeed build massive wealth. Wealth creation should be systematic, planned, intentional and progressive. If it comes by accident, it could just as easily go the same way.

           And the truth is, you may need two or three techniques to get the transaction completed and maximize your profits. Learning different ideas and techniques is the key; that way, when they’re integrated into different combinations create hundreds of different techniques that you can use to transact good and profitable deals no matter where you live in this country.

          In reality, there are no two deals that are the same, so you can’t universally apply one single technique across the spectrum of opportunity that will cross your path. You can’t rely on applying two techniques or even 10 techniques to every single deal and have maximum results.

           I have watched newbies try to apply one technique to every deal that comes along. They get frustrated and want to give up. The truth is, if you know 1 technique, you’ll be able to do SOME deals. But if you want to do LOTS of deals, you need to develop an intellectual toolbox over time that allows you to see the possibilities in EVERY deal.

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